PROJECT five
Lead Magnet Pop-Up. Nurture Email Sequence. Email Template Design. Step-by-Step How-To Guide.
MEET THE client
Maryanne is a certified practicing nutritionist (CPN) who responds to each client's unique health goals with the personalised and strategic nutritional plan that is right for them
She specialises in digestive health with a particular focus on the gut-brain-immune axis. Issues here could present as IBS type symptoms or problems 'downstream' of gut disturbances such as metabolic issues, mood and sleep disorders, skin or hormonal problems.
Maryanne focuses on strategies to provide relief from symptoms as well as helping clients get to the root cause of their symptoms. She uses functional testing where required with a particular interest in genomics and gut microbiome testing. She takes a holistic approach with a focus on realistic and sustainable nutritional and lifestyle changes to help clients heal and get back to enjoying their favourite foods!
client GOAL
Maryanne reached out wanting to simplify the way she builds emails, bring all her platforms into sync, and create a beautiful welcome email series that felt like her. Together, we streamlined her email setup, created a connected and easy-to-manage system, and built a reusable newsletter template she can confidently use moving forward. Everything now feels more cohesive, simple, and true to her brand!
client INSIGHTS
“Since starting my business I knew I needed to create an email campaign and publish a regular newsletter but there were always so many other things to do! I am delighted to have recently worked with Sarah from Hart and Herb who made it happen! When I met Sarah, I knew we shared the same goals in regards to holistic care, and with her knowledge of naturopathy, she understood the concepts I wanted to share with my clients. ”
WHAT WE achieved
We’ve created thoughtful systems and content that have simplified Maryanne’s workflow and made it easier for her to stay connected with her community. From day one, the goal was to create an email process that felt easy, aligned, and sustainable ~ and that’s exactly what we’ve done.
We set up a pop-up on her website to share her free eBook and start growing her mailing list with purpose. From there, we built a gentle 3-part welcome sequence that delivers the eBook, provides additional value, and softly guides subscribers towards booking a consultation ~ all while reflecting Maryanne’s calm, supportive tone. To make ongoing email communication easy, we created a reusable newsletter template and wrote her first edition, setting her up for consistency without the overwhelm.
Each piece was created with care to reflect Maryanne’s voice and values, so she can continue to support her clients while staying visible, connected, and true to her brand!
the IMPACT
“Sarah has designed a beautiful newsletter that integrates with my website, a template I can easily update each month, and clear and supportive instructions on how to do so. Sarah designed a lead magnet connected to a pop up on my website, and follow up emails to gently encourage clients to connect. She created a beautiful email newsletter that integrates with my website, with a template that I can easily update each month. My clients love the layout of the newsletter, it creates a wonderful sense of engagement between us”
TAKE A peak
creating CONSISTENCY
We designed a beautifully branded newsletter template that Maryanne can reuse each week with ease, helping her to create consistency. It features structured sections like Recipe of the Month, Product Spotlight, and What’s in Season, all styled to reflect her calming tone and approach. With gentle call-to-actions and a clean, easy-to-navigate layout, it helps her stay visible and connected. Plus we provided Maryanne a step-by-step video guide so she can use her template confidently whenever she needs
attracting IDEAL CLIENTS
We created a simple yet high-converting website pop-up for Maryanne that offers a beautiful, digestion eBook ~ designed to magnetise her ideal clients. This lead magnet not only provides immediate value but also nurtures trust, guiding new subscribers gently through her email funnel.
nurturing CONNECTIONS
We developed a 3-part email nurture flow for Maryanne that welcomes new subscribers with warmth and practical value. The sequence delivers her beautifully designed free eBook, offers additional wellness tips and insights to build trust, and introduces her unique approach to natural health. Each email is thoughtfully crafted to provide genuine support while softly guiding readers toward booking a consultation for deeper care.
To make it easy and sustainable, we also created a step-by-step guide showing Maryanne exactly how to use her email system and templates with confidence ~ helping her stay consistent, professional, and connected with her growing community.
PLATFORMS used FOR THIS project
Canva
Mailchimp
Simple Clinic
Wix
CLIENT reflections
“Thank you Sarah for your support, I am delighted with the newsletter and email campaign, and look forward to working together again soon!“
